Underdog is probably the first true, new era MULTIMEDIA and PRODUCTION Company founded on the cusp of a democratic South Africa. Formed in 1993, our 15 years of history is testimony to a stable production company, with a proud history of world class production experience, cross media skills, acclaimed reality and documentary shows, online presences, as well as real transformation and empowerment programs spanning back to our beginnings. Underdog works in practically all media every day and has produced various award-winning television and corporate productions, interactive web sites, CD-ROMs, promotional television and print campaigns. Underdog is a PTY Limited Company and is therefore audited on an annual basis.

Our most recent original documentary series released on South Africa's largest broadcasters SABC and MNET is Rough or Smooth/ Rof of Spog.
While Rough or Smooth is first and foremost a documentary, the likeable personalities of the hosts, Paul du Toit and Terence Bridgett, make it more accessible, creating informative and entertaining television.

Our film and television work has been broadcast in North America, Australia, and Europe and screened at film festivals in cities such as New York, London, Sydney, Toronto, Hamburg, Washington, Berlin and Rio de Janeiro. Successful at festivals globally – Black Beulahs (by director Fanney Tsimong) is a groundbreaking documentary which looks at the reality of being successful, black, gay and out in the conservative township of Soweto. Below the Belt was an incredibly popular and provacative 13 part TV series released in 2003. It takes a risque look at alternative culture. Underdog has guided a number of young, black directors to success through documentaries such as Only a Number (a new age, love story focusing on an older woman and a younger man, broadcast on SABC 3 in 2007) and Two Moms, a festival favourite that was screened on SABC 2 in 2004. Flush was also broadcast in 2004 on SABC 3, giving a fresh look at toilets and the people that use them. Other highlights have included the acclaimed documentary Metamorphosis: The Remarkable Journey of Granny Lee in 2000, which was broadcast in several countries and continues to be invited for festival screenings. In 1998 the two-hour television documentary Death also distributed internationally and won three prestigious awards, including Gold in the NTVA Avanti documentary category. Underdog has completed four years of producing all Inserts, Promos and Profiles (approximately 50 per year) as well as a Profile Show of 48 minutes for the Shoprite Checkers / SABC 2 Woman of the Year Awards. Additionally, in 2008, we were delighted to be able to provide all finalist Promos and Category Inserts for the Community Builder of the Year Award which is sponsored by Old Mutual and Sowetan, broadcast on SABC 2. We are extremely proud to highlight the work of those who serve their communities.

In online and cross media exploitation, Underdog headed a massive team of “Underdogs,” crafting web and enhanced channel content on a 24/7 basis for both history-making Big Brother South Africa shows, as well as Big Brother Africa 1. We even took on certain production roles such as Task Master for the first ever Big Brother South Africa and shared Executive Producer Titles with Endemol South Africa.

Acutely aware of the threat of HIV / AIDS to our country and our youth – Underdog has actively sought to affiliate itself with companies and organisations involved in the fight against the spread of infection by promoting positive sexuality messaging. We designed and created the content for the websites of loveLife, Health-e and Broadcast HIV Africa. S’camto Ground Breakers and Imagine Afrika are both reality TV shows for which we designed and created websites as well as the It Begins with You Campaign and the Football 4 HIV Free Generation project. We provide a CSI discount on our services to these invaluable non-profit organisations.

Underdog is just a comfortable in the corporate world and with the NGO sector, having served many blue chip clients, governments and parastatals including in the last year alone: Transnet, Standard Bank and the Shoprite group.

Underdog is a board and founding member of the Documentary Filmmakers Association (DFA) – www.docfilmsa.com; and Executive Producer Marc Schwinges is head of National Communications for the overall industry federation, South African Screen Federation (SASFED) - www.sasfed.org. Marc was also a former chair of the Independent Producers Organisation (IPO) - www.ipo.org.za, which Underdog is a current and founding member of. Finally Marc also sits on the board of the Television Emergency Coalition (TVIEC) which actively deals with the crisis within the broadcast environment in South Africa.

Underdog comprises a modern "Virtual Network" of staff, with its main office in Blairgowrie, Johannesburg, minutes away from the National Broadcaster SABC, M-Net and E-TV. It also has virtual support staff in a small Cape Town office and representation in Los Angeles, USA by Gathers Strategies Inc (http://www.gathersstrategies.com).

Underdog has just recently been BEE rated as an Exempted Micro Enterprise Level 4 Contributor by DRGsiyaya, a Broad-Based BEE Verification Service.

With Underdog’s years of experience and unique approach to communication you're guaranteed to stand out from the pack.


kennel talk | about us | our work | our clients | contact us | legal policies