While long over, this cross-media presence is the pioneer that bought the Internet to its knees in South Africa. Never has a web site generated as much traffic in as short a time since it’s launch, and never an on-line presence created as much content as quickly.

Underdog not only designed this first Big-Brother site, but also fed the content for the site and the DSTV enhanced channel for the 108 days that was the Big Brother 1 phenomenon.