Now to increase the president in what had happened in Big Brother 1, Underdog put together a team of 21 writers, content moderators, editors and cross-media experts, and created 11 novels worth of written content, thousands of video clips, and millions of moderated messages that provided 24/7 content on multiple platforms to an audience of millions of South Africans.

For the second time Underdog was Executive Producer – Cross media on this mammoth project.